We build and operate leaders in e-commerce, mobility and AI.
ZDR Digital Market Concept is the technology ecosystem that turns vision into market performance.
ZDR Group in numbers
0,00mil. RON
Turnover 2025 (ANAF)
+0%
Growth 2024 vs 2023
0+
Online orders processed (12 months)
0+
Products in catalogue
Sute
Physical partner locations
The group's portfolio
7 business lines, each with its own model and audience.
Pardo.ro
Authoritative market leaders. Premium quality with B2B and B2C distribution.
Explore the ecosystemRasheed.ro
Authoritative market leaders. Premium quality with B2B and B2C distribution.
Explore the ecosystemChatler.ro
Nationwide presence in hundreds of physical stores. Accessibility and high volumes with a huge community.
Explore the ecosystemMadeinLab.ro
Nationwide presence in hundreds of physical stores. Accessibility and high volumes with a huge community.
Explore the ecosystemDrift-Hub & Drift-Garage
Complete automotive ecosystem: community, news, parts marketplace, Drift Taxi and a novel subscription-based ride-sharing concept.
Explore the ecosystemauto-ai.ro
Emerging AI platform for the automotive and parts domain.
Explore the ecosystemOur brands, at work
Real products, real sales, real distribution — a selection of each division's best-selling items.
Pardo — Premium Jewelry
Handmade jewelry from 585 gold and semi-precious stones, made in Romania. The group's premium division, launched on the proven logistics infrastructure of perfumery.
Pardo
Rasheed — The Oriental Perfumery Leader
The brand that defined the oriental perfume market in Romania. Premium perfume extracts, consolidated B2B and B2C distribution.
Rasheed
Chatler — Perfumery for Everyone
Present in hundreds of physical stores nationwide. Accessibility and high volumes, with a huge community of loyal customers.
Chatler
Made in Lab — The Smart Alternatives
Inspired perfumes with the right formula: niche quality at accessible prices, in hundreds of points of sale.
Made in LabThe Technological Foundation of Our Success
ZDR Digital Market Concept SRL (VAT RO44172784) operates a proprietary digital infrastructure from Bucharest. We replaced third-party systems with an in-house ERP and WMS, powered by AI agents, allowing the 7 business lines to scale efficiently.
Sustained positive trend
YoY Growth
0
Active Projects
Brands in the portfolio
100%
Unified Infrastructure
In-house ERP & WMS
National Footprint & B2B Distribution
A hybrid logistics infrastructure. Beyond the digital ecosystem, we operate a consolidated distribution network across hundreds of physical partner locations for the perfumery division, and we are scaling operations for the launch of the new premium jewelry line.
Hundreds of Partner Perfumeries
A consolidated nationwide physical network for the perfumery division.
Proprietary WMS Logistics
Own warehouse with in-house stock management and picking.
Jewelry Segment Expansion
The distribution infrastructure scales for the launch of the Pardo premium line.